Klara
My Role
We partnered with an innovative SaaS company to completely revamp their digital presence. Our goal was to create a cohesive brand identity and user-friendly website that not only reflects their values but also enhances the user experience across all touchpoints.
Team
We partnered with an innovative SaaS company to completely revamp their digital presence. Our goal was to create a cohesive brand identity and user-friendly website that not only reflects their values but also enhances the user experience across all touchpoints.
Overiew
Klara is a web-based dashboard that helps businesses track their financial performance in real-time. The challenge was to present complex financial data in a way that is both accessible and visually appealing to non-financial users. I worked on the UI/UX design, focusing on data visualization techniques that simplify the interpretation of key metrics. The dashboard was designed with modular widgets, allowing users to customize their view according to their needs.
Problem
There are 5+ mainstream social media platforms with a total of 8 billion users and 200 million content creators. The major earning source for these creators is brand collaboration, they either create content for brands or promote brand’s post or products.
For brands finding perfect a creator with desired domain and reach is a tedious task (imagine for a company finding a perfect candidate without the existence of job platforms like LinkedIn, Indeed, Naukri.com, etc).
For creators reaching out to brands via emailing and DMing is time and efforts intensive and mostly it results in low response rate and could be flagged as spam (similar to cold emailing).
Solution
The dashboard design received positive feedback for its clarity, leading to a 30% increase in user satisfaction scores.
Learnings
The dashboard design received positive feedback for its clarity, leading to a 30% increase in user satisfaction scores.
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