Mango Analytics
My Role
We partnered with an innovative SaaS company to completely revamp their digital presence. Our goal was to create a cohesive brand identity and user-friendly website that not only reflects their values but also enhances the user experience across all touchpoints.
Team
We partnered with an innovative SaaS company to completely revamp their digital presence. Our goal was to create a cohesive brand identity and user-friendly website that not only reflects their values but also enhances the user experience across all touchpoints.
Overiew
"Mango" is an e-commerce platform that offers personalized shopping experiences based on user preferences and browsing behavior. My task was to redesign the platform to improve the user journey from landing on the site to completing a purchase. I focused on creating a dynamic homepage that adapts to user behavior and designing a streamlined checkout process that reduces cart abandonment rates. The design incorporated bright, inviting colors and a minimalistic layout to keep users focused on products.
Problem
There are 5+ mainstream social media platforms with a total of 8 billion users and 200 million content creators. The major earning source for these creators is brand collaboration, they either create content for brands or promote brand’s post or products.
For brands finding perfect a creator with desired domain and reach is a tedious task (imagine for a company finding a perfect candidate without the existence of job platforms like LinkedIn, Indeed, Naukri.com, etc).
For creators reaching out to brands via emailing and DMing is time and efforts intensive and mostly it results in low response rate and could be flagged as spam (similar to cold emailing).
Solution
Post-launch, the site saw a 25% reduction in cart abandonment and a 15% increase in overall sales.
Learnings
Post-launch, the site saw a 25% reduction in cart abandonment and a 15% increase in overall sales.
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